About Us


    See us for who we are

Our Story

Being outdoors and enjoying the things we do usually means Mr Sunshine is there with us. So when he is, we want to be able to surf, ride, skate or just explore the wonderful world we live in relative safety, and that’s why Ridr Optics was born.

Our Mission

Ridr Optics was created with the simple principle that great quality eyewear shouldn’t have to be expensive. Our goal is to provide great products that will keep you doing the things you love.

We want you to join us on our journey and be your eyewear brand of choice whether you surf oceans or mountains, ride trails or parks, or just go exploring in the great outdoors.

Here’s the team behind Ridr and a little about who we are. See us.

Team Ridr

Andy Forbes


Designer, snowboarder and founder of Ridr Optics. When Andy isn’t on the slopes he’s working on the Ridr website or smashing some reps out at his local Crossfit Iron Fort.

Marina Forbes


Marina loves nothing more than riding horses or shredding the slopes on her snowboard. She’s never tried to ride a pony whilst on a snowboard.


Simon Jones

Brand Evangelist

Known by his friends as “Jonesy” he’s usually out mountain biking in his hometown of Holmfirth in the Yorkshire hills, but his real passion is Snowboarding. Before he got the bug back in the 90’s he learnt to ski in what is now the derelict Sheffield Ski Village.

Fully Customisable Sunglasses

Paul Watson

Ridr Ambassador

Also known as Flow Rider, Paul is a seasonaire and an all-round good dude, doing dudey things and being awesome.

Fully customisable Ridr Switch Sunglasses

Jaques Horn

Ridr Ambassador

Jaques is another well-seasoned seasonaire and also a cycling legend by all accounts.

Scott Read


Scott is a photographer and ambassador for Ridr often seen on the slopes of various ski resorts throughout Europe.

Do you want to join the team and become an ambassador for Ridr? Drop us a line and tell us a bit more about yourself and why we should be friends!